The Arts Network is the Dallas Museum of Art's plan to use technology to connect the broadest audience with great works of art in diverse ways.

As part of our ongoing mission to collect, present, and interpret works of art to our community, the Dallas Museum of Art (DMA) has developed an integrated business and infrastructure model that is both sustainable and expandable to address content creation, content storage, and content presentation. We think the DMA is quite innovative, if not unique among museums, in adopting an organizational strategy that takes a matrix based, holistic approach to digital asset management.

Our concept – The Arts Network, a television-style network system – provides both a program development process and a robust, extensible program delivery system. The network is comprised of four distinct channels. These channels were created using the results of a study of Museum visitors, which grouped users according to their experience at the museum and their participation in museum programming, a concept we refer to as “Levels of Engagement with Art” (LOEAsm).